proof i can actually do this — not just talk about it.
I'm early in my client journey, so this is where I show the work instead: practice campaigns, audits, and projects built to sharpen the exact skills I'll use on your account.
what i've been building.
Each project below has a clear goal, the tools I used, and what I actually learned — not inflated numbers.
full-funnel ad set for a fictional D2C skincare brand
Self-directed · Meta Ads Manager
Built a complete campaign structure — awareness, retargeting, and conversion ad sets — with creative variations and audience segmentation, to practice funnel logic end to end.
technical + content SEO audit on a public small-business site
Self-directed · SEO Audit
Ran a full site audit — site speed, metadata, keyword gaps, and content structure — and wrote up recommendations exactly as I would deliver them to a client.
30-day content calendar built with an AI-assisted brief workflow
Self-directed · Content Strategy
Designed a repeatable process: AI-generated first drafts from structured briefs, then a human edit pass — to prove the workflow holds up at real production speed.
plain-language client reporting template
Self-directed · Analytics & Reporting
Built the exact weekly reporting template I plan to use with real clients — pulling in mock data to test how clearly it explains what's working and what's not.
what i actually know how to use.
Add or remove based on your real certifications and tool experience — this list should only ever show what's true.
want to be one of my first real case studies?
Early clients get more of my attention, more testing, and rates that reflect where I am right now. That won't last forever.